With more than 2,400 shops and more than 35,000 employees the Portuguese supermarket Biedronka is probably the largest chain of food stores in Poland. Biedronka sells mainly Biedronka own label products, which appeal to its mainly lower-income customers looking for no-thrills, basic food at a reasonable price. Although, foreign-owned the majority of its goods are produced in Poland. The word Biedronka is the Polish word for a ladybird.
Tesco currently employ more than 30,000 people and operate more than from 450 stores in Poland. Their products and range, although very competitively priced, probably appeals to customers looking for more than basic supermarkets generally offer. Tesco offer their own range of Tesco-branded line of food and clothing, as well as a large range of branded food, electronics, household goods, and at many of their stores, petrol and diesel fuel. They opened their first Polish store in 1995 and have supermarkets, hypermarkets and also offer online delivery. Many of the items they offer for sale are produced in Poland.
Intermarche are a French-owned chain of supermarkets and hypermarkets found throughout Poland. They currently have 145 stores and as such an intermarche can be found in most Polish towns and cities. Intermarché probably appeals more to middle-class customers with its fairly extensive range, specialist fresh products and in-store bakeries. Les Mousquetaires, the parent company also owns the Netto group of stores, which is clearly targeted at lower-income shoppers.